New Partner: Geoloqi – Location Changes Everything

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I am in New York this week attending the TechCrunch Disrupt and I had the opportunity to catch up with my old friend Mike Bayle. Mike recently accepted the job to head up all of ESPN’s mobile strategy, and we had a good time reminiscing about our days working at startups in the first Internet boom of the late ’90s. Specifically, we talked about how many startups launching nowadays were ideas that we also tried to pull off over a decade ago.

For example, before there was the Get It Now app, a service that delivers small items like coffee, lunch, or even a t-shirt, there was Both are similar ideas – though flamed out pretty quickly after raising tons of money. BUT there is one big difference between the services – Get It Now’s primary experience is a mobile one. A mobile experience means the service is available in one’s pocket when a candy bar craving hits and it also means it exploits the location-aware devices to make it a richer, real-time offering.

This is also why I am so excited to announce our strategic technology partnership with a leading location services provider, Geoloqi. The terrific team at Geoloqi has been working for months on an integration with Appcelerator Titanium that will give our community of over 1.6M developers simple access and seamless workflow when adding location capabilities to their mobile applications. This is also a great opportunity for me to introduce Geoloqi’s co-founder and CEO Amber Case, and their vision for the future of location services. Please give Geoloqi a hearty welcome to the Appcelerator ecosystem!

UPDATE: The good news just keeps on coming for Geoloqi. They just got named by Entrepreneur Magazine as one of their 100 Brilliant Companies. Congratulations guys!

Guest post by Amber Case, Co-founder and CEO, Geoloqi.

My co-founder, Aaron Parecki, and I share a belief: Things happen in places. We all carry around incredibly powerful mobile phones in our pockets, and we spend all our time interacting with them and not with the world around us. We believe that location services should be an invisible trigger for actions that take place on the device or in the cloud.

Aaron and I set out to start a company that would help developers create calm applications that recede into the background and only present themselves to users when they have contextually relevant actions or information to share. Our hope is to get people to look up from their screens and go about their daily lives.

The reality is that building a location service within an application is complex and time-consuming.

The Old School Way

You have to figure out how the different mobile platforms handle location features, how you’ll enable push-messaging in these different environments, how to set up a system for storing the geodata, how to create a method for tracking and analyzing the data, and, most importantly, how to make your location app accurate without draining the phone’s battery.

We founded Geoloqi to hide all the complexity of developing a location service “under the hood”. Geoloqi has published a robust, next-generation, location-based platform that makes it easy for developers to add location context within their mobile apps.

Geoloqi to the Rescue!

One of the primary problems with location-tracking apps today is that they have a tendency to drain smartphones’ batteries by always running the GPS in the background, or constantly pinging cell towers.

Geoloqi uses algorithms that know when to turn the GPS on and off, which preserves battery life. For example, if your app is using a geofence, it knows that the GPS doesn’t have to constantly be running unless the user is near that geofence.

Another problem has been enabling individualized geotriggers. Unlike first-generation location services that use geofences as filters to determine which group of users to send a broadcast message to, our advanced platform allows your application to push messages and execute events to a single end-user at the moment they cross into a geofence, dwell within it, or depart the zone.

Use Cases

The opportunities geo-triggered events can enable are broad:

Use Cases

The opportunities these geo-triggered events enables are limitless:


Imagine a large retail chain that is able to push their (opted in) loyal customers a message as they enter the store, not only welcoming them to the store by name and providing them with loyalty points for their visit, but also integrated into the chain’s CRM system to allow the app to mention that their favorite item is on sale that day.


Imagine a hotel chain that automatically recognizes that a patron has pulled into their parking lot, automatically checks the user into the hotel, and has their room key and paperwork waiting at the front desk by the time they walk in from the lot.

Deals and Rewards

Alert users to nearby deals by sending them a push notifications when they are within a few blocks of a offer! Use an existing database of offers or use the Geoloqi visual trigger editor to create custom ones.

Or, use Geoloqi to give virtual currency for their favorite mobile game if they visit the a venue or store.


Tourism boards can create location-based tours of historical information that will send messages to users about points of interest as they travel around a city or state.

Home Automation

Trigger a home automation system to turn the lights on when a person gets home, and set off when one leaves.

The Geoloqi Titanium Module

The Geoloqi Titanium module enables persistent/ambient background location tracking, intelligent battery management, and transitions smoothly between location sources such as carrier signals, GPS and Wifi for true real-time tracking. It also provides rich location and dwell-time analytics, giving your clients the ability to analyze and take action on location data.

At Geoloqi, we are excited to give you the tools to easily make location services that are present when your user needs them and invisible when they don’t.

Two free months of Geoloqi when you sign up today!

Thanks to Appcelerator’s sponsorship, if you download the Geoloqi Titanium module before June 30th you can try it for free for two month and experience how Geoloqi takes care of the hard parts of geo for you.

Listen to the Appcelerator/Geoloqi webinar,presented on Tuesday May 29, 2012 as we discussed creating an entirely new mobile experience with location.