Each week we round up the top news stories, think pieces and other content that centers on the fast-paced, quickly changing world of mobile technology. We tell you which companies are employing clever mobile strategies, illuminate new ways of thinking about mobile and offer a peek at meaningful trends in the industry. This content is designed to inspire you and your company to take advantage of the many benefits mobile can offer.
Google Makes a Play for the Enterprise with Launch of Android for Work
In an attempt to get more companies to embrace Android smartphones for work-related tasks, Google has launched Android for Work, which is a part of the company’s wider Google for Work product line. Google for Work has already won over major customers like Price Waterhouse Coopers with business-focused offerings including Gmail, Drive for cloud storage, Hangouts, Chromebooks and more. Android for Work aims to build on this initiative by making Android phones more appealing in a corporate setting.
With Android Work, users will now be able to create separate profiles on their phones that allow for the protection of work data while still keeping personal app data private from employers. Additionally, Android for Work features a version of Google’s app store that allows companies to manage which apps Android for Work users can download.
Top Free iOS Apps See Record Downloads
The top 200 free iOS apps hit a record-setting 10.3 million downloads a day on average last month. That’s 60 percent more downloads than in January 2014, according to Fiksu Indexes. So what’s causing the spike? Fiksu Client Account Director Tom Cummings says there are likely a number of factors at play. For one, there are more people and more devices on the market, which plays a big role in the increase in downloads. But it’s also likely that the quality of apps is helping to drive downloads. Because the App Store offers millions of apps for download, developers are forced to create apps users can’t live without. That means the top 200 consist of the cream of the crop—apps that users need, or at least really, really want.
Stats Suggest (again) That Developers Should Focus on the Enterprise
Wondering where the big bucks are in mobile development? Vision Mobile’s latest survey shows that mobile app developers concentrating on the enterprise have a greater chance of making more than $10,000 per month in revenue compared to their consumer-focused counterparts. The survey also unearths some interesting findings about where developers are headed in 2015. Here are some of the results:
- 43 percent of app developers prioritizing the enterprise are making more than $10,000 a month, compared to 19 percent of developers prioritizing the consumer market.
- 40 percent of full-time developers state that they prioritize Android development, making Android the primary mobile platform among devs. However, those targeting iOS and the mobile browser as their primary platform are actually earning more revenue.
- 53 percent of developers report currently working on Internet of Things projects.
- 83 percent of developers are using third-party tools. The number of developers using cross-platform tools has increased from 23 percent to 30 percent over the last 6 months.
Google Wallet Teams Up with AT&T, T-Mobile, Verizon Wireless and Softcard
Google is stepping up its mobile payment game by partnering with major wireless carriers AT&T, T-Mobile and Verizon Wireless. The partnership guarantees that Google Wallet will come preinstalled on all Android devices sold by these carriers in the U.S. as long as the device is running on KitKat or higher. Google Wallet also announced that it has purchased components of Softcard’s technology to bolster its mobile payment system. These major partnerships come on the heels of Samsung’s announcement that it plans to purchase LoopPay.
Microsoft Continues to Make Moves in Mobility
Microsoft Garage, an initiative that sources ideas from employees and turns them into apps, released nine new projects last week. This is the second release, which includes a variety of apps that aim to address common inconveniences that people encounter. Included in the set is a mobile app that allows software engineers to check Visual Studio Online projects securely without having to be on the company intranet, along with a conference call management app that can pull meeting IDs and pins from invites automatically to make connecting easier.
Microsoft is also making moves with its wearable devices, as the company prepares to bring third-party apps to its Microsoft Band platform. The company launched a Developer Preview SDK, which will allow developers to start creating apps for Microsoft Band.