Apple has spoiled us. That was my main thought, seeing Tim Cook’s keynote address at WWDC and then hearing the (now predictable) they’ve-lost-their-magic chorus. If iOS7 is what lost magic looks like, I’ll take it.
Some broader trends occurred to me as I watched. Among them:
HTML5 means well, but it can’t hope to catch the native experience. On top of the renovated user experience, iOS7 lands with 1,500 new APIs (!) Considering the scale of these changes, it’s more clear than ever that the capabilities of the native platform will: a) continue to outstrip what the standards bodies can match, and b) do so at an ever-widening pace. HTML5 may have its place, but where user experience, feature-richness and performance are concerned, that place is bound to remain a distant second.
No company ever had less use for a legacy than Apple. The disregard this company has for its past successes is astounding. The look and feel of the original iOS created a new standard for experience overnight – as well as a fanatically loyal following. Now with iOS7, Apple comes along and says: Nah, let’s try something else. How many companies have the moxie (to use a polite word) to abandon the proven for the new? It’s a model for what whole industries will need to do if they’re going to thrive in the mobile world.
Is “mobile” still useful as a modifier? With Apple announcing deals for iOS capabilities to be embedded in various manufacturer’s cars, phrases like “mobile development” or “mobile apps” already sound a little redundant. We’re about fifteen minutes away from all development being mobile development.
$10 billion paid to-date to developers in the Apple ecosystem, half of it within the last year. Billion, with a ‘b’? That’s an astonishing figure. Let’s consider the starting point: a scattering of individuals, moonlighting from their day jobs. This isn’t a case of some giant enterprise, rich in capital and brand, deciding to form a new business unit. This is a collective of innovators in a space that didn’t exist five years ago. And today it’s a $10 billion business – without counting Apple’s 30% cut! The coming competitive landscape isn’t enterprise vs. enterprise, and its weapons won’t be capital or real estate or the size of the data center…