The iPhone Turns 10: Axway Surveys Consumers on Future of Smartphones

“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin 1809.


Since the introduction of what many describe as the first “traditional” smartphone, The Simon in 1993, smartphones have gone through revolutionary transformation over the years, tearing through industries, reshaping businesses, entire product categories and our day-to-day lives.

Shipments for smartphones are expected to reach almost 1.9 billion by 2018, a tenfold increase from 2009. In 2017, an estimated 31 percent of the world’s population will have a smartphone, a figure that was at less than 10 percent in 2011.

The iPhone is celebrating its 10th anniversary this week. Axway has taken this opportunity to partner with global research firm RDI to conduct a consumer survey that examines the role smartphones play in our lives and how consumers would like to see the smartphone evolve in future.

The results (infographic) & press release provide interesting insights – and a few surprises – as brands look to continue to enhance the mobile experience. The results range from security to battery life to lifestyle revealing compelling stats around what owners are doing on their smartphones and the importance of mobile experiences.

To meet the growing needs of the consumer and to survive and thrive among the competition, smartphones are going to get even smarter in future. What’s more, they’re going to change the way we experience the actual world, transforming our surroundings into an ever-connected, informational environment.

Steve Jobs said back in 2007 “Today Apple reinvents the phone” and he was right. If you’re nostalgic, below is the replay of the iPhone introduction from ten years ago.

And to really understand how visionary it was back then, below a funny video of Microsoft’s former CEO, Steve Ballmer, on this announcement: