Date: Thursday, January 30, 2014
Time: 9am PST /12pm EST
Presenter: Jonathan Rende, VP Products at Appcelerator
While companies recognize a good mobile app strategy as a major competitive differentiator, most still trust the fate of this strategy to user feedback. The problem? User feedback is a lagging indicator. By the time a company has uncovered and diagnosed poor user sentiment, users have abandoned the app in droves and moved on.
Ratings alone won’t deliver true understanding of user preferences (or frustrations), or how the app is being used, its performance, or what is the best business decision for the next version. Mobility requires a new breed of analytics.
Join Jonathan Rende, VP Products at Appcelerator, as he looks at:
- How web and mobile analytics differ;
- Why the right measures separate mobile leaders from followers;
- The five mobile metrics no company should be without.
Good mobile analytics are a key to the new enterprise. After all, you can’t manage what you can’t measure.