The Week in Mobile: Jan. 5-9, 2015


Devs Push for Deep Links, Windows Phone Takes a Beating & GoPro Goes Livestream

Each week we round up the top news stories, think pieces and other content that centers on the fast-paced, quickly changing world of mobile technology. We tell you which companies are employing clever mobile strategies, illuminate new ways of thinking about mobile and offer a peek at meaningful trends in the industry. This content is designed to inspire you and your company to take advantage of the many benefits mobile can offer.

Developers Push for Deep Links in Apps

Companies ranging from Google and Facebook to small tech startups are attempting to change the way apps communicate with one another. Today, many apps live in their own little worlds, which can make sharing information between them much more difficult than it is for hyperlinked web pages. That’s why there is a push to develop “deep linking” technology which would allow apps to be searchable and communicate in a way that is similar to the web. Such a development would open up a whole new world of unified experiences for developers to offer users.

While apps may not be as easily connected to one another as one web page is to the next, there are certainly instances in which apps interact to create a more seamless user experience. For example, Yummly, an app for finding recipes, recently announced its partnership with at-home grocery delivery app Instacart. Users are now able to explore recipes on Yummly, adding necessary ingredients to an in app shopping list, which can then be transferred to Instacart for delivery with the tap of a button found on Yummly’s shopping list page. That means users can plan out the dinner and have the ingredients brought to their door with greater ease and convenience across the two apps.

Microsoft’s Windows Phone Takes a Beating in Battle of the Mobile OS

In the battle for mobile operating system dominance, it appears that Microsoft’s Windows Phone is on its last legs. In China the OS is close to extinction, with market share falling from 2.7 percent for the same period a year ago to .6 percent. In the U.S., Windows Phone market share has fallen from 4.3 percent to 3 percent, and 8.3 percent from 9.8 percent in Europe’s five largest markets (Britain, France, Germany, Italy and Spain). That leaves Apple’s iOS and Google’s Android to duke it out.

App Installs are Quickly Becoming a Holiday Tradition

‘Tis the season to give the gift of mobility. And with so many mobile devices making an appearance under the tree, it should come as no surprise that Christmas day sees a 150 percent increase in app downloads compared to an average day in the first three weeks of December. A recent study tracked new mobile device activations and app installs, collecting data from more than 600,000 apps. While games and messaging apps saw the most downloads on Christmas day, the study reports that 2014 was the year apps got down to business. In past years, games and entertainment apps have seen the most growth, but lifestyle and shopping apps followed by utilities and productivity apps saw the most growth in 2014, with a 174 percent increase and 121 percent increase in growth respectively.

Social Livestreaming App Announces Compatibility with GoPro Hero 3+

Social livestreaming app Hang w/ is kicking off 2015 with new functionality that allows users to stream live video from GoPro Hero 3+ directly from the app. The update supports both video and audio and also gives users the option to broadcast live on the Web, Facebook or Twitter. Hang w/’s ability to connect with GoPro Hero 3+ means users will be able to share hands-free action footage easily, a feature Hang w/’s CEO Andrew Maltin said users have asked for repeatedly. It should come as no surprise, as the Internet of Things continues to expand, that users will expect apps to connect with their favorite devices – and Hang w/ is ready to deliver.